• Integrated sales and marketing plans with clear goals and performance measure
• Marketing plans which take into account available resources and budget
• Competitive industry positioning
• A motivated and inspired marketing team which may be internal or external to the company
• Projects and plans which address the need for a return on marketing investment
• Effective engagement with customers and prospects

Marketing Strategy

• Marketing Planning

We can develop any type of marketing plan from a long-range three- to five-year strategic plan to an annual operational plan which includes the development and management of your marketing budget. Plans address business and marketing goals and objectives for the product and company, market segmentation, SWOT analyses, and customer and prospect marketing.

• PR/Analyst Relations

Awareness of your company and product by key influencers such as industry analysts and trade/business publications is vital for success, and particularly important for startup organizations. We have relationships with key industry analysts and the experience to build programs to launch your product, or ongoing programs to ensure you are recognized by the most important press and analysts in your market.

• Channel Marketing

If you sell indirectly through partners or VARs, we can work collaboratively to develop joint goals, strategic programs and demand generation initiatives to support these alliances, and even help you recruit new partners.

• Branding/Positioning

Working with internal and external sources, we develop the most competitive brand positioning for your company and or products. We validate the positioning with key influencers, such as customers and industry analysts, and develop a brand awareness strategy and tactical program for launching the new positioning.

Marketing & Demand Generation

• Demand Generation

When you need to support your sales team, we can develop end-to-end lead generation programs with clear goals and performance measurements integrated with your overall marketing communications plan, to ensure a return on your marketing investment.

• Marketing Communications

We can build and implement marketing communications plan to support your overall marketing and sales goals, which makes the best use of your available budget and resources. Our experience includes: advertising, web marketing, PR, analyst relations, direct marketing and telemarketing programs.