Emerging Executive

Information Technology

With over 22 years of high-tech experience - from early startups to Fortune 500 companies in Europe and the US - we are uniquely qualified to develop business or marketing plans, innovative positioning and branding strategies, or create cost-effective marketing communications plans with a strong focus on end-to-end demand generation programs. You will benefit from:

Leadership Development
Integrated sales and marketing plans with clear goals and performance measure
Marketing plans which take into account available resources and budget
Competitive industry positioning
A motivated and inspired marketing team which may be internal or external to the company
Projects and plans which address the need for a return on marketing investment
Effective engagement with customers and prospects

We can work with your in-house marketing team, serve as an interim marketing resource as you look to hire the right person for your organization, or be a contract project manager and assemble the correct team to handle your marketing requirements.

Please click on the following services for more information

» Leadership Development | » Marketing Planning |
» Marketing Communications | » Branding/Positioning

As a leader you must be passionate about your vision. You must be able think strategically, make effective decisions and articulate not only your vision but your organization’s vision. And you must be able to connect and communicate in a way that inspires and motivates others to turn your vision into action.

We work to accelerate your growth to become a truly outstanding leader in your organization. You will identify new, more productive actions and the appropriate leadership skills, such as strategic decision making, to ensure you are a proactive rather than a reactive leader. We also focus on the more subtle communication skills necessary to motivate and inspire to enable you to build productive relationships internally and externally to achieve your goals. We ensure you focus on real life issues pivotal to achieving results in your organization, so you can practice the new skills you learn on an ongoing basis.

We can develop any type of marketing plan from a long-range three- to five-year strategic plan to an annual operational plan which includes the development and management of your marketing budget. Plans address business and marketing goals and objectives for the product and company, market segmentation, SWOT analyses, and customer and prospect marketing.

We can build and implement marketing communications plans which support your overall marketing and sales goals, and make the best use of your available budget and resources. Our experience includes: advertising, web marketing, PR, analyst relations, direct marketing and telemarketing programs

Working with internal and external sources, we develop the most competitive brand positioning for your company and or products. We validate the positioning with key influencers, such as customers and industry analysts, and develop a brand awareness strategy and tactical program for launching the new positioning.